Hometown: san diego
View World Music Days Events for this Artist
Jane Baek, CEO and founder of YourNetwork.tv, holds a B.A. in Graphic Design and a B.S. in Advertising from the Art Institute of California.
Ms. Baek has an extensive background in media marketing and design through her previous employment with DC Shoes, Davis Elen, and Interactivate. She is currently channeling her energy into developing YourNetwork.tv to reach the masses with insightful and informative social commentary.
Throughout the 20th century, television dominated as the most reliable source for news and entertainment in the world. Over the last fifteen years, a dramatic shift in the way the world shares information has taken place. The Internet has revolutionized the way the global citizenry communicates. In the last two years, IBM and IDC did their own polling and found conclusive data that people are spending twice as many hours a week on the Internet than they do watching television.
The most prevalent demographic flocking to the Internet falls in the age range of 18 to 49, the exact population targeted by YourNetwork.tv. The new online community has been raised by television and is looking for an experience that serves as a superior alternative. At the age of 29, founder Jane Baek has had the unique advantage of growing up between generations raised on television and those raised with Internet.
Ms. Baek founded YourNetwork.tv in 2008 as an engaging tool to stimulate public interest in real issues. YourNetwork.tv is the new media, an interactive and non-partisan medium for the free exchange of ideas, entertainment, and news. Ms. Baek wanted to unite and inform artists, musicians, citizens, and entrepreneurs in order to create a positive change in a welcoming online environment.
Knowing that the Internet is the final frontier for truly free speech, Ms. Baek is creating the equivalent of a television network for the iGeneration.
Music, Video, Image and Lyric Samples: